Stupid Questions JBN, July 1, 2023October 11, 2023 In this concrete jungle of sharp minds and fiery conversations, fear lurks in the shadowy corners. It’s not the fear of failure, but something more insidious – the terror of looking like a halfwit. Picture this. You’re surrounded by nodding heads, an idea just bounced off your skull, and you’re thinking, “Am I the only sap who missed the train?” Fear claws at you, telling you to keep your trap shut. But let me clue you in on something – as the lead investigator, not only is it okay to belt out that question, it’s the job. ‘Stupid’ questions? There’s no such animal. These questions, the ones you think will make you look like you’ve got sawdust upstairs, they’re the foundation. They’re the golden tickets, helping you see the whole picture. They untangle the mess, expose the guts of the tech, and give meaning to every piece of the puzzle. 99 times out of a hundred, more than a few folks in the room are grappling with the same thing. And when you find the nerve to voice it, the fog lifts for everyone. It’s like the first domino tipping, freeing others to speak their minds, sparking a wildfire that burns away confusion. And far from making you look like a chump, these ‘stupid’ questions paint you as somebody with their eyes open, somebody who’s curious, somebody who’s got the humility to admit they don’t know it all. Asking the ‘stupid’ questions can dig up gold nuggets of insight that everybody else missed, or didn’t even realize they should be looking for. On the dark path of building something new, clarity is light. ‘Stupid’ questions strip away the guesswork and cut through the bullshit. They light up the heart of the project, illuminating ‘why’, not just ‘what.’ You gotta foster a scene where these questions aren’t just allowed, they’re celebrated. This kind of environment wipes the grime off the windows and ensures everyone’s got a clear view of the blueprints. ‘Stupid’ questions do more than just bring clarity, they also throw a monkey wrench in the works of any attempts to gloss over an issue. When the heat’s on, some people are tempted to dismiss problems with a vague wave of their hand and hope it comes out in the wash. It won’t come out in the wash, it’s not a stain, it’s a rock bouncing around in the tumbler, wreaking havoc. But you, by asking what others fear are ‘stupid’ questions, you’re standing up to this approach. You’re demanding a full autopsy of the problem and insisting on well-thought-out solutions. Your worth isn’t measured in how brainy others think you are. No, you’re a hit if your product’s a hit. Or you should be, but that’s a different story. This is a cinch to achieve in an open and curious culture where questions are the norm, where everyone’s got a handle on the twists and turns of the project, and the reasoning behind every decision. Ditch the ambiguity, let clarity rule, and watch the product and team morale soar. Don’t let the dread of looking ‘stupid’ rein you in. Unleash your curiosity, ask the questions that gnaw at you like rats in a tenement, and get your team in on the act. Remember, the only ‘stupid’ question is the one that goes unasked. It’s your job to lead the charge in this. Because, more often than not, these so-called ‘stupid’ questions are the key to a smart solution. Product Noir